Pushing buttons: How do you wait for the elevator?
Hunch headquarters has a notoriously slow elevator. New generations of Apple devices have been developed and released in the time it takes to get from our tenth-story office to the ground floor or vice-versa.
What do you do when you’re in this sort of situation? Do you push the button once and wait patiently? Do you start thinking, “Maybe I didn’t push it hard enough…” and tap it again? Or do you bash repeatedly, like the elevator panel’s a video game controller? (And if you’re in that much of a rush, why not take the stairs?)
We created our latest infographic to support a Starcom presentation at the recent ANA “Masters of Marketing” conference in Phoenix. The infographic explores how elevator button pushing correlates with other attitudes, life experiences, and preferences. Big ups to our partners at Column Five Media for the design.
We know getting lumped in a group pushes some people’s buttons, but how do you wait for the elevator? Do you fit one Hunch button pusher profile, or are you somewhere between floors?