Taste Graph + Influential Brands = Great Recommendations
It’s been great to see all the personally-endorsed recommendations streaming into the enhanced Hunch activity feed that we introduced less than a month ago. To summarize what it does: your feed contains recommendations made by people you follow. Hunch draws upon the Taste Graph to assign a predicted rating for how well you’ll like each recommendation. It’s sort of a blended smoothie of social recommendations and algorithmic-based predictions.
You may have also noticed some influential and interesting brands with their own Hunch recommendation feeds, including Spin Magazine, Threadless, Bergdorf Goodman, America’s Test Kitchen, IGN, Food Network, Showtime, SoundCloud, StyleCaster, Smule, 8Tracks and Artsicle. We’ll be announcing additional participating brands in the coming weeks and months.
We’ve worked with these brands to create official pages on Hunch that designate their authenticity. You’ll find that their recommendations are generally a fun mix of products, promotions, special events, causes, and compelling content. As you can with any recommendation in your feed, you can rate, save, re-recommend, or comment on the recommendations these brands make.
All this gives Hunch users the ability to follow the relevant recommendations of brands they know and trust. On the flip side, brands that create a feed on Hunch receive access to an engaged audience of active social media users. They’ll also have access to insightful analytics driven by the Taste Graph, such as a profile of the types of people who follow them, or even what the key difference is between people who rate a particular recommendation high or low.
To follow these brands (or anyone else) on Hunch, you can go to any brand’s feed page. Or, try the ‘Find people to follow’ page, where Hunch will make some suggestions for you or let you search for someone in particular. And don’t forget that your own Hunch feed is as easy to access as Hunch.com/Username. So share the link to your own feed in email, Facebook, Twitter, etc. to grow your followers and influence.
If you’re an influential brand and are interested in tapping into Hunch’s audience and Taste Graph to extend your social media outreach, we’d love to hear from you. Contact us at firstname.lastname@example.org.