Hunch’s ‘taste graph’ now exceeds 10 billion connections

Hunch’s mission is to build the internet’s “taste graph” in order to help anyone on the internet find the people, places or things they might like.  Today we wanted to share an update on how Hunch’s taste graph is evolving:

• Registered Hunch users have answered more than 50 million “Teach Hunch About You” questions.
• There are currently more than 60 million distinct “items” in the taste graph.  An item can be a person, a place, an opinion, a movie, a pair of shoes…or just about anything that you might either agree with, disagree with, like or dislike.
• There are more than 10 BILLION connections (proper math terminology would denote them “edges”) in Hunch’s taste graph. An example of a connection/edge is the fact that a particular person likes the Honda Civic, or whether someone happens to be a vegetarian. It’s these edges that give Hunch the ability to make smart predictions even when it only knows a tiny bit about someone.

Since we changed Hunch to login only, our overall site traffic has dropped but the number of users registering daily has tripled to about 3,000 per day, growing aggregate accounts by about 15% every month.  The accuracy of recommendations has gotten a lot better since Hunch is much smarter when users have an account.  Here are some recent tweets to that effect:

And since Hunch continues to get smarter the more it collects feedback, recommendations will become even better as more users come on board.  We will also be announcing a number of partnership deals soon where Hunch’s taste graph will help personalize other websites.